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Viveka Kjellmer

Senior lecturer

Viveka Kjellmer
Senior lecturer
Art History and Visual Studies
+46 31 786 1975

Room number: 2248
Postal Address: Box 200, 405 30 Göteborg
Visiting Address: Renströmsgatan 6 , 41255 Göteborg

Department. of Cultural Sciences (More Information)
Box 200
405 30 Göteborg
Visiting Address: Renströmsgatan 6 , 412 55 Göteborg

About Viveka Kjellmer


Viveka Kjellmer holds a Ph.D. in Art History and Visual Studies. She also has a MBA and has previously worked in advertising and marketing. She is presently an Assistant Professor in Art History and Visual Studies at the Department of Cultural Sciences, University of Gothenburg.

Areas of interest

  • Advertising images and visual communication
  • The image of scent
  • Design
  • Fashion as visual statement
  • Brand identity
  • Consumption and status

Kjellmer defended her doctoral dissertation The Image of Scent: On Image Communication in the World of Perfume Advertising in 2009. Her thesis deals with the role of advertisements as communicators of status, identity and values. The thesis advocates a view of pictures in perfume advertisements as actors rather than as passive tools, and dissects the dynamics of imagery.
More about the thesis: http://hdl.handle.net/2077/20773


Viveka Kjellmer has contributed to Watercolour Studies, a research project on the watercolour medium in co-operation between the Nordic Watercolour Museum and the former Department of Art History and Visual Studies, and Theatre Images, a collaboration between the theatre collections of the City Museum in Gothenburg and the Department of Cultural Sciences. Furthermore, she participated in The World of Fashion Images, a joint research project between the Röhsska Museum, the Department of Cultural Sciences and the University of Borås.

She participates in the trans-disciplinary project Dream-Playing: Accessing the non-texts of Strindberg’s A Dream Play in Düsseldorf 1915-18.

She is also working on articles on fashion as visual consumption, biography and anti-biography as means of artistic expression, and aspects of scent in the museum.


Kjellmer teaches Art History and Visual Studies at both undergraduate and graduate levels. Her main teaching areas are visual culture, design, architecture and 20th century art history.

Latest publications

Fragile fashion. The Paper Dress as Art and Visual Consumption
Viveka Kjellmer
Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling. Eds: Anne Peirson-Smith & Joseph H. Hancock II , Bristol , Intellect, Chapter in book 2018
Chapter in book

Reimagining the research archive: a dialogue
Astrid von Rosen, Alf Björnberg, Ylva Sommerland, Viveka Kjellmer, Mats Nilsson et al.
Dream-playing across borders: accessing the non-texts of Strindberg’s A dream play in Düsseldorf 1915–18 and beyond / Astrid von Rosen (ed.), Göteborg, Makadam, Chapter in book 2016
Chapter in book

Från Roslin till Bernstrup. Identitet, kropp och kostym ur ett multisensoriskt perspektiv.
Viveka Kjellmer
Gränslöst. 1700-tal speglat i nuet / Unbounded. The Eighteenth Century Mirrored by the Present. Redaktör/Editor Kristoffer Arvidsson, Göteborg, Göteborgs Konstmuseum/Gothenburg Museum of Art, Chapter in book 2016
Chapter in book

Visuella texturer. Modeutställningar som kroppslig upplevelse och visuell konsumtion.
Viveka Kjellmer
À la mode: Mode mellan konst, kultur och kommers. Red: Ida de Wit Sandström & Cecilia Fredriksson, Göteborg, Makadam, Chapter in book 2016
Chapter in book

Fashioning A Dream-Play. On Knut Ström’s Costume Sketches 1915-18 from a Fashion Perspective.
Viveka Kjellmer
Dream-Playing across Borders: Accessing the Non-texts of Strindberg’s A Dream Play in Düsseldorf 1915–18 and Beyond. Editor: Astrid von Rosen, Göteborg, Makadam, Chapter in book 2016
Chapter in book

Doftande museum vidgar intrycken
Viveka Kjellmer
Alba. Om kultur, vetenskap och samhälle., Magazine article 2015
Magazine article

Visuell couture. Om pappersklänningar och betraktandets konsumtion.
Viveka Kjellmer
Modets bildvärldar. Studier med utgångspunkt i Röhsska museets modesamling, Red. Bia Mankell & Per Dahlström, Göteborg, Röhsska museet, Chapter in book 2012
Chapter in book

Showing 11 - 15 of 15


Parfym – inte bara en doft
Viveka Kjellmer
Röhsska2, red. Röhsska Museet, Göteborg 2010, Göteborg, Röhsska museet, Chapter in book 2010
Chapter in book


Att iscensätta en stjärna. Om mediebilden av Karin Kavli som primadonna, teaterchef och kulturpersonlighet
Viveka Kjellmer
Teaterbilder. Studier i visuell representation, Red. Bia Mankell, 2009., Göteborg, Göteborgs stadsmuseum, Chapter in book 2009
Chapter in book

Doft i bild. Om bilden som kommunikatör i parfymannonsens värld
Viveka Kjellmer
Göteborg, University of Gothenburg, Doctoral thesis 2009
Doctoral thesis


Mot det oväntade - Akvarellen som tänkesätt
Viveka Kjellmer
Akvarellstudier. Om mediet, historien och myterna / Watercolour Studies. The Medium, the History and the Myths, Eds., Lena Johannesson & Bera Nordal, 2008., Göteborg & Skärhamn, University of Göteborg & Nordiska akvarellmuseet, Chapter in book 2008
Chapter in book

Jean-Paul Gaultier och erotikens visuella koder
Viveka Kjellmer
Visuella markörer. Bild. Tradition. Förnyelse., Red. Yvonne Eriksson, Carlsson Bokförlag, Stockholm 2008., Stockholm, Carlsson Bokförlag, Chapter in book 2008
Chapter in book

Showing 11 - 15 of 15

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